Most SaaS products currently adopt either Incremental AI, which treats AI as a mere add-on, or Invisible AI, seamlessly integrated into the user experience. Successful products in the future will focus on solving complex problems rather than marketing their AI capabilities, emphasizing user outcomes instead of technology. As AI becomes commonplace, the true value will lie in its invisibility and effectiveness in enhancing workflows.

Brian T. O’Neill interviews Todd Olson, CEO of Pendo, discussing the challenges of user adoption for analytics SaaS products and the role of AI in enhancing user experience. Olson emphasizes the importance of simplifying dashboards, understanding user needs, and shifting focus from vanity metrics to meaningful engagement metrics like "stickiness."