Prototyping plays a crucial role in discovering successful product solutions by allowing creators to test various risks such as value, usability, feasibility, and viability. With advancements in AI-based prototyping tools, the cost and speed of creating prototypes have significantly improved, enabling product teams to iterate rapidly and effectively. Understanding the purpose of these prototypes is essential to avoid misunderstandings that can lead to product failure.

Alloy allows product teams to create realistic prototypes directly from their web applications using a browser extension. By capturing pages, users can quickly generate on-brand prototypes that reflect their actual product design without needing to import external design systems. The tool integrates with over 20 services to enhance idea generation and collaboration.