More product features do not necessarily equate to greater value or a stronger competitive advantage in B2B SaaS. Research indicates that a small percentage of features drive most user engagement, highlighting the importance of focusing on what customers actually use rather than merely expanding feature sets. Companies should measure feature utilization to identify their real competitive strengths and avoid feature bloat.

Customer-facing roadmaps (CFRs) are crucial for B2B product managers and marketers to engage with revenue teams and customers effectively. Unlike traditional roadmaps, CFRs focus on relationship-building, feedback, and strategic alignment, which can enhance customer trust and aid in closing enterprise deals. The article provides insights on creating and operationalizing CFRs, highlighting their differences from internal product roadmaps.