This article outlines key strategies for product managers starting from zero. It emphasizes the importance of listening to users, establishing guiding principles, executing quickly, and relying on qualitative insights over metrics in the early stages. The author shares personal experiences and lessons learned at Merge.

Building AI products requires adapting to rapid changes in model capabilities rather than relying on clever engineering that may become obsolete. Key lessons include validating features with users early, recognizing when to abandon failing projects, and continuously reassessing how new models can enhance product development. Embracing failure and pivoting quickly is essential in this evolving landscape.