This article discusses how marketers can create custom tools using vibe coding. It covers effective use of the YouTube API for extracting insights and offers strategies applicable across various marketing scenarios. The insights are shared by experienced professionals Paul Leibssle and Anna Arteeva.

This article critiques the practice of vibe-coding—rapidly building prototypes without proper user research. It emphasizes the importance of need-finding through genuine conversations to uncover real user problems before diving into product development.

The author shares their experience of using vibe coding to effectively prototype data visualizations in a technical environment, specifically within a cybersecurity company. By leveraging tools like ECharts and ChatGPT, they were able to communicate design intent more clearly and efficiently, avoiding the pitfalls of static mockups while respecting the roles of engineers in the development process.