Products often lose users within the first minute of use, making the "First Minute Test" crucial for assessing user engagement. This test evaluates if users can quickly find answers, trust the interface, and feel curious enough to explore further, ultimately impacting whether they return to the product. Ensuring a smooth onboarding experience and reducing the time to value can significantly enhance user retention and habit formation.

Gamification can significantly enhance user engagement and retention in products by incorporating elements like daily challenges, streaks, contests, leaderboards, and achievement awards. These strategies not only motivate users but also align their actions with business goals, creating a win-win situation. Understanding user needs and implementing appropriate gamified experiences can transform a mundane product into an enjoyable one.