Products often lose users within the first minute of use, making the "First Minute Test" crucial for assessing user engagement. This test evaluates if users can quickly find answers, trust the interface, and feel curious enough to explore further, ultimately impacting whether they return to the product. Ensuring a smooth onboarding experience and reducing the time to value can significantly enhance user retention and habit formation.

Effective onboarding is crucial for digital products to help users understand how to interact with them. It can take the form of explanatory or information-gathering processes, and should prioritize user engagement by setting clear expectations, providing tangible value, and allowing for exploration without mandatory sign-ups. Balancing simplicity with sufficient information, creating a sense of progress, and respecting user autonomy are key strategies for successful onboarding experiences.