Waymo is considering leveraging data from interior cameras in its autonomous vehicles to enhance generative AI models, potentially allowing for targeted advertising within the cars. This move could open new revenue streams by analyzing passenger behavior and preferences. The implications for privacy and user consent are significant as the company navigates this innovative approach.

Waymo has asserted that it will resist law enforcement requests for camera footage from its Jaguar I-PACE vehicles, prioritizing the privacy of pedestrians and riders. This position contrasts with other tech companies that often comply with such requests, highlighting the ongoing tension between privacy rights and law enforcement needs.