Researchers have found that Meta and Yandex are exploiting legitimate internet protocols to de-anonymize Android users by embedding tracking codes in websites. This practice allows them to bypass security measures and link web browsing identifiers to persistent user identities in their mobile apps. Google is currently investigating this issue.

Perplexity's CEO has announced that their new browser will track every action users take online, aiming to create hyper-personalized advertisements. This approach has raised concerns about privacy and user consent, as it represents a significant shift in how user data is collected and utilized for marketing purposes. The company's strategy could reshape the advertising landscape by delivering more targeted ads based on individual behavior.

A recent class action verdict against Google concluded that the company violated user privacy by unlawfully tracking individuals without their consent. The ruling highlights significant concerns over digital privacy and the extent of data tracking practices in the tech industry. This decision is expected to have broader implications for how tech companies handle user data moving forward.

Meta has paused its mobile tracking technology on Android after researchers revealed that the company, along with Yandex, exploited localhost ports to link users' web browsing data to their identities, circumventing standard privacy protections. Following this disclosure, Meta's tracking code was largely removed to comply with Google Play policies amid discussions with Google regarding the issue.

Evercookie is a JavaScript API designed to create highly persistent cookies by utilizing multiple browser storage mechanisms, allowing it to identify users even after standard cookies and other forms of storage have been deleted. It can propagate cookies across different browsers if certain technologies like Flash or Silverlight are available. However, using Evercookie may raise ethical concerns and can lead to performance issues on some devices.

The article delves into the concept of localhost tracking, explaining its implications for privacy and data collection practices. It highlights how this form of tracking operates behind the scenes and the potential risks associated with it for users and developers alike. The piece emphasizes the importance of understanding these mechanisms to safeguard personal data.

Google's new AI mode reportedly makes web traffic untrackable, raising concerns about user privacy and data collection practices. This development presents challenges for marketers and advertisers who rely on tracking user behavior to optimize their strategies. As AI continues to evolve, its implications for digital marketing and user data remain a critical topic of discussion.

The article discusses First Wap, a surveillance technology company based in Jakarta, which employs a system called Altamides to covertly track phone users without leaving traces or requiring user interaction. Utilizing the telecom protocol SS7, First Wap's technology allows for real-time location tracking and movement pattern detection, raising significant privacy concerns.