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tagged with all of: privacy + data-analysis
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LinkedIn's Revenue Attribution Report (RAR) has enhanced privacy and reduced network congestion by over 99% through the implementation of additive symmetric homomorphic encryption (ASHE). This new system enables secure queries on encrypted data without the need for row-level decryption, improving performance and maintaining robust privacy guardrails. As a result, advertisers can better measure the impact of their marketing campaigns while ensuring member data protection.
The article discusses how Meta leverages advanced data analysis techniques to understand and manage vast amounts of data at scale. It highlights the methodologies and technologies employed to ensure data security and privacy while enabling efficient data utilization for various applications.
Lighthouse Reports uncovered extensive data revealing the operations of First Wap, a surveillance firm that tracks phones globally using its Altamides technology. An analysis of 1.5 million rows of telecom data highlighted the company's activities, including targeting dissidents and journalists, through the exploitation of outdated telecom protocols. The investigation sheds light on the broader implications of surveillance practices that often evade scrutiny.