Meta plans to monetize WhatsApp by introducing advertisements in the app's Updates section, despite assurances that personal messages will remain private. Privacy experts express skepticism, citing Meta's history with data handling and the potential risks associated with ad-targeting based on user data.

Perplexity's CEO has announced that their new browser will track every action users take online, aiming to create hyper-personalized advertisements. This approach has raised concerns about privacy and user consent, as it represents a significant shift in how user data is collected and utilized for marketing purposes. The company's strategy could reshape the advertising landscape by delivering more targeted ads based on individual behavior.

Waymo is considering leveraging data from interior cameras in its autonomous vehicles to enhance generative AI models, potentially allowing for targeted advertising within the cars. This move could open new revenue streams by analyzing passenger behavior and preferences. The implications for privacy and user consent are significant as the company navigates this innovative approach.

Meta is planning to leverage data from users' AI chats to sell targeted advertisements, aiming to enhance the personalization of ads while navigating privacy concerns. This move is seen as a way to monetize their AI services more effectively and compete in the digital advertising space.

Microsoft outlines its privacy policies regarding the use of cookies and data processing by itself and its partners. Users are informed about their options for managing consent preferences, including accepting or rejecting cookies for advertising and analytics purposes.

Microsoft emphasizes the importance of user privacy and data management, detailing how cookies and personal data are utilized to enhance services and advertisements. Users have the option to manage consent preferences, allowing them to accept or reject various types of data processing for personalized content and ads.

The article discusses the emergence of AI-driven advertisements on websites, highlighting how these technologies are transforming online marketing and user experiences. It emphasizes the potential benefits and challenges presented by AI in ad targeting and content personalization, as well as the implications for privacy and consumer trust.

Google has effectively weaponized privacy changes to strengthen its market dominance while undermining competitors. By cutting off access to valuable data under the guise of user privacy, Google ensures its own services remain unscathed, ultimately harming innovation and competition in the digital landscape.

Ad curation involves selectively packaging ad inventory to enhance targeting and efficiency in advertising, primarily through curated marketplaces and private deals. Its rise is driven by privacy regulations, demand for transparency, and technological advancements, while offering benefits such as improved targeting, brand safety, and operational efficiency. However, challenges like complexity, cost, and compliance risks must be navigated by marketers when utilizing curated inventory.

The article discusses the increasing use of AI in advertising targeting, exploring how it has evolved from basic demographic targeting to advanced techniques utilizing military-grade analytics and fingerprinting. It highlights concerns about consumer privacy, the blurred lines between marketing and data exploitation, and the potential consequences of these practices on the perceived value exchange between consumers and advertisers.

Smash, a French file-sharing service, has launched a humorous campaign mocking WeTransfer following backlash over its AI training policies. The campaign emphasizes Smash's commitment to user privacy and transparency regarding environmental impact, positioning it as a trustworthy alternative for creative professionals.