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OpenAI is testing ads in ChatGPT for U.S. users on free and lower-tier subscriptions. The ads will not affect response quality and user privacy is maintained, with no access to chats by advertisers. Users can opt out of ads through subscription upgrades or by limiting daily messages.
Anthropic explains why Claude, their AI assistant, will remain free of advertisements. They believe ads would compromise the integrity of conversations, which often involve sensitive topics and deep thinking. Their approach focuses on user trust and genuine assistance without commercial influence.
OpenAI announced plans to introduce ads in the free and Go tiers of ChatGPT. They emphasized that ads will not influence responses, will be clearly labeled, and user conversations will remain private from advertisers. The Pro, Business, and Enterprise tiers will remain ad-free.