Snowplow Signals is a new real-time customer intelligence system designed to enhance AI-powered applications by providing deep, actionable insights into user behavior. It addresses common challenges faced by product teams in delivering personalized experiences by offering a unified infrastructure that combines live and historical data, enabling proactive customer interactions. With features like the Profiles Store, Interventions Engine, and fast-start developer tools, Signals aims to empower organizations to create adaptive and personalized user journeys efficiently.

Snowplow Signals offers a streamlined solution for modernizing customer data infrastructure and building AI-powered applications, enabling real-time personalization by providing algorithms with access to both in-session behavioral data and historical data. The platform simplifies the management of data pipelines and supports the development of personalized user experiences and agentic AI applications. A demo showcases how Snowplow Signals calculates real-time user attributes and conversion predictions based on live interactions.