The article discusses strategies for effectively using AI in video ads on Google, emphasizing the importance of personalization and data-driven targeting to enhance viewer engagement and conversion rates. It highlights various tools and methods available to marketers for optimizing their ad campaigns through AI technology.

Google has introduced AI Mode in Search, enhancing user experience with advanced reasoning and multimodal capabilities, allowing for deeper inquiries and personalized responses. The new features include Deep Search for thorough research, live interaction with visual search, agentic capabilities for task management, and tailored suggestions based on user context. These updates aim to transform Google Search from a mere information tool to a comprehensive intelligence platform.

Google is enhancing its AI Mode in Search with new agentic features that streamline tasks like making restaurant reservations and provide personalized recommendations based on user preferences. The service is expanding globally, now available in over 180 countries, and includes a link-sharing capability for collaborative planning with friends and family.

The article discusses the introduction of memory features in Google's Gemini AI, enhancing its capabilities to remember user preferences and past interactions. By implementing memory, Gemini aims to provide a more personalized and efficient user experience, allowing for better contextual understanding and tailored responses. This shift signifies a notable advancement in AI technology, focusing on user-centric functionalities.