Survey results indicate that consumers prefer fewer retail marketing emails, emphasizing quality and personalization over frequency. Trust and privacy concerns also play a significant role in consumer attitudes towards marketing emails, especially those generated by AI. Retailers can enhance engagement by focusing on tailored content that meets consumer expectations.

The concept of "girl math" reflects a broader consumer mindset where shoppers justify purchases as "free" through discounts, rewards, and promotions. This behavior spans all demographics and presents an opportunity for brands to create personalized marketing strategies that resonate emotionally with consumers, enhancing loyalty and engagement.