Adobe has launched its first family of AI agents designed to enhance customer experience and marketing campaigns through automation. The agents, part of the Adobe Experience Platform, include tools for audience segmentation, customer journey orchestration, site optimization, and more, aiming to help businesses personalize interactions and improve efficiency. Future innovations include the Experience Platform Agent Composer, allowing for further customization of these agents.
Adobe's new personalized AI generators are set to revolutionize creative software by enabling users to create tailored art and designs more efficiently. These innovations aim to enhance the creative process, making it more accessible and customizable for artists and designers.