This article outlines the importance of internationalization and localization for software development, explaining the differences between these processes and translation. It highlights key challenges developers face during localization and provides criteria for selecting an effective localization partner.

Weglot has successfully leveraged B2B app stores and partner ecosystems to grow their website translation tool to $30 million ARR with just 55 employees. By embedding their product into platforms like WordPress and Shopify, maintaining high user ratings, and utilizing creative distribution strategies, they have created an efficient growth engine that minimizes dependency on traditional customer acquisition methods. The article outlines key strategies including using app stores for distribution, capitalizing on ecosystem opportunities, and building partnerships with agencies to enhance visibility and reach.