Best Buy Ads is expanding its presence in the ad tech ecosystem by establishing new partnerships and features, including collaborations with YouTube and sports organizations to enhance their retail media strategy. The company is also launching a third-party marketplace and introducing a new ad campaign package that utilizes physical store space, while focusing on advanced audience targeting and campaign management capabilities.

Tubi has positioned itself as a leading platform for streaming advertising by introducing new ad products and partnerships tailored for specific industries during the Interactive Advertising Bureau’s NewFronts. With a focus on performance and bespoke solutions, Tubi aims to enhance ad effectiveness for marketers targeting its predominantly Gen Z and millennial audience. Notable developments include partnerships with Amazon for retail media integration and innovative ad formats designed to improve viewer engagement.