Advertisers can now purchase DoorDash ads through Criteo's platform, expanding their options for targeted advertising in the food delivery market. This integration aims to enhance the visibility of brands on DoorDash by leveraging Criteo's data-driven advertising solutions. The partnership offers a strategic advantage for businesses looking to engage consumers in the rapidly growing online food delivery sector.
Tubi has positioned itself as a leading platform for streaming advertising by introducing new ad products and partnerships tailored for specific industries during the Interactive Advertising Bureau’s NewFronts. With a focus on performance and bespoke solutions, Tubi aims to enhance ad effectiveness for marketers targeting its predominantly Gen Z and millennial audience. Notable developments include partnerships with Amazon for retail media integration and innovative ad formats designed to improve viewer engagement.