The article discusses the evolving landscape of SEO, emphasizing the importance of "Search Everywhere Optimization" in a world where search engines are not the only platforms for discovery. It highlights the need for brands to adapt their strategies to cater to diverse search environments, including social media and voice search, to maintain visibility and engagement with their audiences.

Fewer than 7% of websites are optimized for ChatGPT results, presenting a significant opportunity for businesses to enhance their visibility. To leverage this, implementing Answer Engine Optimization (AEO) is essential, focusing on creating content that AI tools can confidently reference. By adapting website content and structure based on AEO principles, businesses can outpace competitors and become more discoverable in AI-driven searches.