Site speed is crucial for ecommerce success, with optimal scores above 70 for performance. Tools like Google’s diagnostic features and Shopify dashboards can help identify issues affecting website speed, such as third-party integrations and media sizes. Implementing these tips can enhance user experience and potentially increase sales.

A 90-day A/B testing kickstart plan is outlined for ecommerce brands looking to enhance their testing efforts and achieve better results. The plan includes strategies for improving collaboration, identifying bottlenecks, conducting conversion research, and leveraging AI, alongside regular reviews and training to foster a culture of continuous improvement. By the end of the period, businesses should celebrate their progress and consider hiring dedicated A/B testing managers for ongoing success.