1 link tagged with all of: optimization + back-testing + ad-budgeting + machine-learning + simulation
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The article explains how Yelp developed a Back-Testing Engine to simulate ad budget allocation changes using historical data. This tool allows the company to test new algorithms and strategies safely without impacting live campaigns, helping optimize performance and maintain advertiser trust.
back-testing ✓
ad-budgeting ✓
simulation ✓
machine-learning ✓
optimization ✓