Luca Guadagnino is set to direct a film inspired by OpenAI, exploring the intersection of artificial intelligence and human emotion. The project aims to delve into the implications of AI on personal relationships and societal norms. Guadagnino, known for his distinctive storytelling style, is expected to bring a unique perspective to this contemporary theme.

OpenAI's first major marketing campaign for ChatGPT showcases how the AI tool integrates into everyday life, helping individuals achieve personal goals and milestones. Shot in the US and UK, the campaign emphasizes human stories and the subtle benefits of using AI, rather than focusing solely on the technology itself.