OpenAI is facing internal challenges as staff express concerns regarding the company's growing focus on social media engagement. Employees are debating the implications of this shift, particularly regarding its impact on the organization's mission and culture. The push for increased visibility on platforms like Twitter is causing friction among team members who prioritize AI development over social media presence.

OpenAI is set to launch a TikTok-like social app powered by its Sora 2 video model, which will exclusively feature AI-generated content and restrict user uploads from their camera rolls. The app will allow clips up to 10 seconds long and include identity verification tools for users to control the use of their likeness in generated videos. Copyright protections are planned, but their effectiveness remains uncertain as rights holders will need to opt-out for their content to be excluded.