OpenAI has introduced shopping features to ChatGPT Search, allowing users to search for and purchase products directly through the interface. The system offers recommendations based on user preferences and product reviews, and it displays multiple retail options for purchases. Unlike traditional algorithms, ChatGPT aims to create a more conversational and personalized shopping experience.

OpenAI has enhanced ChatGPT by integrating new shopping features that allow users to search for products directly within the chat interface. This upgrade aims to streamline the shopping experience by providing personalized recommendations and facilitating purchases without leaving the chat. The update reflects OpenAI's commitment to expanding the utility of ChatGPT in everyday tasks.

OpenAI has launched a new agentic shopping system that aims to compete directly with established e-commerce giants like Google and Amazon. This innovative platform leverages AI to enhance the shopping experience by providing personalized recommendations and facilitating seamless transactions, thereby positioning OpenAI as a serious contender in the online retail market.