OpenAI has launched a significant marketing initiative by offering free access to ChatGPT for college students, aiming to enhance their educational experience. This move is part of a broader strategy to increase engagement and adoption of its AI technologies among younger audiences.

OpenAI is testing a new feature called "Study together" within ChatGPT, aimed at creating an interactive learning environment for users, particularly students and educators. This feature encourages active learning through guided questions and adaptive feedback, though its rollout status remains unclear with some users reporting access. If fully launched, it could significantly enhance ChatGPT's role in education and structured learning.