OpenAI has introduced shopping features to ChatGPT Search, allowing users to search for and purchase products directly through the interface. The system offers recommendations based on user preferences and product reviews, and it displays multiple retail options for purchases. Unlike traditional algorithms, ChatGPT aims to create a more conversational and personalized shopping experience.

OpenAI plans to integrate a payment checkout system within ChatGPT, allowing merchants to sell products directly through the chatbot while paying a commission to OpenAI. This move aims to create a new revenue stream, leveraging the high user traffic on the platform alongside its subscription model.

Stripe has launched Instant Checkout in ChatGPT, enabling users in the US to purchase from Etsy and soon Shopify merchants directly within the chat. This feature is powered by the Agentic Commerce Protocol, co-developed with OpenAI, which allows for seamless transactions and enhanced commerce experiences in AI-driven environments.

Walmart has partnered with OpenAI to enable shoppers to make quicker purchases using the ChatGPT AI chatbot, reflecting a shift in consumer shopping habits. CEO Doug McMillon emphasized that this innovation will enhance the eCommerce experience, making it more personalized and enjoyable. The financial details of the deal remain undisclosed, but Walmart's shares rose significantly following the announcement.

PayPal has partnered with OpenAI to integrate its digital wallet into ChatGPT, allowing users to purchase items directly through the AI platform. This move aims to enhance e-commerce capabilities within ChatGPT, leveraging PayPal's extensive user base and merchant network for a secure shopping experience. The partnership reflects PayPal's strategy to become a key player in the emerging market of AI-driven shopping.