McDonald's successfully reignited interest in its Snack Wrap by leveraging nostalgia, leading to a significant increase in foot traffic. In response, competitors like Popeyes and Taco Bell have launched their own chicken wraps, intensifying the ongoing "chicken wars" in the fast-food industry. This competition highlights the importance of innovation and cultural marketing among QSRs as they aim to attract consumers in a challenging economic environment.

The article discusses the nostalgic appeal of the recent branding refresh by Starburst, highlighting its vibrant design and how it resonates with consumers' memories. It emphasizes the role of nostalgic marketing in creating emotional connections with the audience and boosting brand loyalty.

Instacart is launching a national campaign titled "Summer Like It’s 1999," which embraces '90s nostalgia while offering discounts of up to 47.2% on popular products from that era, such as Capri-Sun and Bagel Bites. The campaign, featuring music and visuals reminiscent of the decade, aims to resonate with consumers reflecting on their childhood summers and seeking value in grocery shopping amidst inflation.