Labubus, a trendy doll that has captured the attention of Gen Z and celebrities, saw a record auction sale of over $150,000, reflecting its growing popularity and collectible status. Despite economic uncertainties, consumers are drawn to the doll as an affordable luxury, blending nostalgia with the thrill of collecting, while social media influences the rapid shifts in toy trends. Experts suggest that the Labubu phenomenon may mirror past toy crazes but could also face challenges from market saturation and changing consumer sentiments.