Brands like Gushers, Pringles, and Columbia Sportswear are revisiting past ad campaigns to connect with consumers through nostalgia. Marketers believe tapping into familiar themes can help resonate with audiences and stand out in a crowded market.

Magic Spoon successfully built its cereal brand by leveraging podcast ads and influencer marketing, focusing on authenticity and nostalgia to appeal to health-conscious millennials. By positioning their products as premium and indulgent, they created a strong emotional connection with customers while avoiding traditional advertising methods. Their strategy emphasizes genuine recommendations over paid partnerships, allowing them to resonate more deeply with their target audience.