This article outlines how startup founders can attract talent, customers, and partners by building the influence of key individuals—referred to as "lighthouses"—within their networks. Instead of traditional marketing, the focus is on giving value to these lighthouses, allowing them to amplify the founder's signal authentically. It emphasizes the importance of trust and credibility in a competitive tech landscape.

This article discusses how company-hosted dinners have replaced trade shows as the preferred B2B event format. It offers insights from event planner Sheena Badani on planning effective dinners, emphasizing the importance of strategic guest lists and venues. The piece highlights the value of authentic connections in a post-COVID, AI-driven landscape.

This article details an in-person event for B2B SaaS marketers happening February 9-11, 2026, in Pompano Beach, Florida. Attendees can participate in hands-on workshops, networking sessions, and casual activities like happy hours, focusing on practical strategies for website improvement.

The article outlines strategies and tips for landing a product marketing manager (PMM) job in the current job market. It emphasizes the importance of networking, tailoring resumes, and preparing for interviews to stand out among candidates. Additionally, it discusses the evolving role of PMMs and the skills that are increasingly in demand.

Despite economic challenges and the rise of AI, the creative industry is undergoing a transformation rather than facing extinction. Opportunities still exist for creatives who adapt their marketing strategies, reconnect meaningfully with clients, and embrace new approaches to their work. Emphasizing collaboration and innovation can help navigate this shifting landscape.