Netflix has announced a collaboration with Spotify to launch video versions of 16 popular podcasts covering sports, culture, entertainment, and true crime, set to debut early next year. This partnership aims to enhance content distribution while preventing these shows from appearing in full on YouTube, Netflix's main competitor.

Spotify and Netflix are partnering to enhance their video podcast offerings, aiming to compete with YouTube's dominance in both video and podcasting. This collaboration is seen as a strategic move for both companies, with Spotify leveraging Netflix's reach while Netflix seeks user-generated content (UGC) to expand its service. The partnership also hints at potential future bundling of music and video services, especially as the advertising landscape evolves.