Netflix is fully embracing generative AI technology to enhance its content creation and viewer engagement, signaling a significant shift in the entertainment industry. However, this move has sparked a divide among industry professionals, with some expressing concerns over the implications of AI-generated content on creativity and employment.

Netflix has utilized generative AI in its original series "The Eternaut," marking a significant milestone as the first instance of AI-generated footage in a Netflix production. Co-CEO Ted Sarandos highlighted that the AI-assisted visual effects, specifically a building collapse scene, were completed much faster and more cost-effectively than traditional methods. The company is exploring further integration of generative AI in future projects to enhance production quality and accessibility.