Matt McGarry shares his successful strategy for growing a newsletter to over 50,000 subscribers and generating more than $300k in monthly revenue using Meta ads. He emphasizes the importance of setting clear campaign objectives, testing ad creatives regularly, and monetizing through paid recommendations to recoup advertising costs. Additionally, he advises against expecting immediate results and suggests focusing on organic growth if budgets are limited.

The Newsletter Conference 2025 highlighted key metrics for success, including open rates, click-through rates, and churn rates, while emphasizing the importance of transparency regarding bot clicks. Speakers shared strategies for optimizing welcome flows, diversifying revenue streams beyond newsletters, and leveraging old-school growth tactics. Mantras from industry leaders underscored the importance of targeting niche audiences and creating resonant content.