This article examines the gap between effort and outcome in Attack Surface Management (ASM). It highlights how security teams often focus on asset counts rather than meaningful risk reduction metrics, leading to unclear ROI. It proposes a shift towards measuring response quality and exposure duration to better assess ASM effectiveness.

The webinar focuses on translating marketing metrics into understandable terms for non-marketers, emphasizing effective communication of impact and return on investment (ROI). It aims to equip participants with strategies to convey marketing data meaningfully to stakeholders who may not have a marketing background.