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This article discusses how marketing teams can track and improve their brand performance on AI search platforms using key metrics like visibility, position, and sentiment. It offers insights into tools and strategies for enhancing brand presence in AI searches.
This article discusses the shift in growth metrics as AI tools like ChatGPT change how traffic is generated and converted. Webflow’s VP of growth shares insights on adapting to AI search, emphasizing the importance of quality over quantity in traffic and the need for new metrics to measure success.