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This article shows how to add JSON-LD markup to personal websites using Schema.org types like WebSite, WebPage, Person, ProfilePage, and SoftwareApplication. It walks through the JSON-LD structure, explains key properties, and provides copy-and-paste examples to improve search previews and SEO.
- JSON-LD lets crawlers read structured data straight from a script tag without executing JavaScript, using "@context", "@graph", "@id" and "@type" to organize nodes like WebSite, WebPage, Person, and BlogPosting.
- Linking pages together requires consistent "@id" references (e.g., WebPage's isPartOf pointing to the WebSite node) so the graph stays connected.
- A Person node with url, name, image, and sameAs links (GitHub, LinkedIn, etc.) is essential for author identity and feeds Google's author metrics and knowledge graph building.
- Blog posts should use BlogPosting instead of WebPage, adding headline, author, and datePublished fields.