Meta and EssilorLuxottica have launched the Oakley Meta HSTN smart glasses, featuring an AI assistant and designed for athletes, with a starting price of $399. These glasses incorporate Oakley's PRIZM Lens technology for enhanced visibility and boast improved battery life and camera capabilities compared to previous models. A limited-edition version will be available for preorder on July 11, while the standard model is set to release later this summer.

Meta and Oakley are set to announce their collaboration on smart glasses on June 20, as teased by a new Instagram account and promotional posts from both companies. These glasses are expected to be aimed at athletes, particularly cyclists, and will feature a design distinct from the existing Ray-Ban Meta glasses.