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Meta's Reels has turned from a TikTok imitation into a major revenue generator, projected to earn $50 billion in the next year. Instagram users now spend an average of 27 minutes daily on Reels, significantly increasing engagement compared to previous years. Meta aims to expand Reels to more platforms by 2026.
Meta is launching a dedicated Instagram Reels app for smart TVs, starting with Amazon Fire TV. This move allows users to watch short-form videos on larger screens, aiming to capture a share of the growing social video audience competing with platforms like YouTube and Netflix.