Meta and EssilorLuxottica have launched the Oakley Meta HSTN smart glasses, featuring an AI assistant and designed for athletes, with a starting price of $399. These glasses incorporate Oakley's PRIZM Lens technology for enhanced visibility and boast improved battery life and camera capabilities compared to previous models. A limited-edition version will be available for preorder on July 11, while the standard model is set to release later this summer.

Meta has announced a significant investment of $3.5 billion in EssilorLuxottica as part of its initiative to develop advanced AI-integrated smart glasses. This collaboration aims to enhance the capabilities and market presence of smart eyewear, aligning with Meta's broader vision for augmented reality technologies.