Meta Platforms is set to fully automate ad creation using artificial intelligence by the end of next year. The new system will allow brands to generate ads from scratch, including imagery, video, and text, while automatically targeting users on Facebook and Instagram based on budget goals. This initiative aligns with CEO Mark Zuckerberg's vision for the company's future and is crucial for generating revenue from advertising.

Meta is planning a substantial investment of $15 billion to scale its AI initiatives, which CEO Mark Zuckerberg believes will enhance the company's competitive edge. This investment aims to improve various aspects of Meta's platforms, focusing on integrating advanced AI technologies to foster innovation and efficiency.