Meta plans to monetize WhatsApp by introducing advertisements in the app's Updates section, despite assurances that personal messages will remain private. Privacy experts express skepticism, citing Meta's history with data handling and the potential risks associated with ad-targeting based on user data.
Meta is planning to leverage data from users' AI chats to sell targeted advertisements, aiming to enhance the personalization of ads while navigating privacy concerns. This move is seen as a way to monetize their AI services more effectively and compete in the digital advertising space.