Creative fatigue poses a significant challenge for Meta advertisers, often leading to decreased ad performance. By recognizing the causes of creative fatigue—such as budget constraints, limited ad variations, and restricted targeting—advertisers can implement strategies like creative diversification and open targeting to mitigate its effects and sustain ad effectiveness.

Meta ads A/B tests on platforms like Instagram and Facebook are flawed because they are not true A/B tests; instead, they target different audiences, leading to misleading results. The article emphasizes the need for more accurate testing methods in digital advertising.