The article outlines four effective ways to incorporate data into advertisements, emphasizing its importance in enhancing credibility and engagement. Strategies include teasing statistics from downloadable content, showcasing expected outcomes, utilizing striking facts, visualizing pricing, and comparing ratings with competitors. The author highlights that well-presented data can significantly boost ad effectiveness and drive consumer interest.

A study highlighted that the visual design of product packaging significantly impacts consumer response, with structured designs driving 39% more clicks for serious branding and unstructured designs boosting clicks by 25% for fun brands. Aligning design with brand messaging enhances consumer trust and effectiveness in marketing. Key design recommendations are provided based on the nature of the product being sold.