The tilt of product text can significantly influence consumer perception and purchasing decisions, with upward slants promoting energy and upward movement for energizing products, while downward slants convey calmness and relaxation for soothing products. The underlying principle is rooted in embodied cognition, where visual cues trigger emotional responses before any text is read. Although the research suggests these strategies, the relevance of such findings has evolved since 2016, indicating the importance of ongoing testing in consumer psychology.