Restructuring a Google Ads account can significantly improve campaign performance by enhancing organization and targeting. Key considerations include identifying when to restructure, such as poor performance metrics, and employing best practices during the process to ensure a smooth transition and optimal results.

AI is transforming the search landscape, necessitating closer collaboration between SEO and Paid teams. By using vector embeddings to analyze the semantic proximity of keywords from Google Ads and organic search queries, marketers can identify overlaps, reduce unnecessary spending, and pinpoint content opportunities that are currently being overlooked. This approach fosters a holistic strategy that maximizes the effectiveness of both paid and organic efforts.