Etsy is facing a decline in active buyers amid changing consumer habits and reduced discretionary spending, prompting the company to increase its marketing budget by 16% to $212 million. The new strategy focuses on secondhand fashion through its Depop platform, along with investments in AI and personalized marketing efforts, despite a slight decrease in active buyers.

A recent survey by Verizon Business and Morning Consult reveals that over three-quarters of small and medium-sized businesses (SMBs) view social media as beneficial for their growth, despite challenges in content creation and staying current with trends. Many SMBs are turning to artificial intelligence, with 28% already using it for marketing efforts, as they face increased demands for content across various social platforms.