In 2025, consumers globally spent more on non-game mobile apps than on games for the first time, driven largely by the rise of generative AI apps. Spending reached about $85 billion, with AI apps alone generating over $5 billion in in-app purchases. The report highlights significant user engagement and growth in mobile access to AI assistants.

A KPMG survey reveals that two-thirds of M&A professionals expect an increase in deal volume and quality in 2026 compared to 2025. Key motivations include expanding into new markets and growing core businesses, with technology advancements like generative AI driving efficiency in the M&A process.