The article discusses Bilt, a fintech company that has raised significant funding but is not classified as a unicorn. It explores the reasons behind this classification and analyzes the company's market position and growth potential in the competitive fintech landscape.

When competitors secure significant funding rounds, it can create both opportunities and challenges for other companies in the same space. Firms must strategically assess their market positioning and adapt to the changing landscape to remain competitive. Understanding competitor funding dynamics can inform better decision-making and growth strategies.