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The article addresses a designer's dilemma about moving into management versus remaining in a creative role. Katie Cadwell advises against feeling pressured to climb the corporate ladder and emphasizes the value of experience in creative positions. She encourages a focus on finding companies that appreciate long-term designers.
A creative strategist finds themselves in an unwanted managerial role, which detracts from their passion for independent problem-solving. Katie Cadwell discusses the challenges of "accidental management" and offers insights on how to navigate career progression without compromising creative integrity. She suggests alternative paths and training resources for those who prefer not to manage teams.